Hotel & Residence Branding

Hotel branding consultancy for hotels, resorts and branded residences

Brand strategy, naming and identity for hotel owners, family offices, developers and investors

Hospitality brand specialists, founded in London

Brandteliers is a hotel branding consultancy founded in London, with addresses in Dubai and Singapore. We work for the people who own the asset: hotel owners, family offices, developers and investors. The work covers brand strategy, positioning, naming, visual identity and brand programmes for branded residences. Projects include Vakkaru Maldives, The Datai Langkawi, Giza Palace Hotel and Spa in Cairo, Nikki Beach Porto Heli in Greece, The Ritz-Carlton Residences Kuala Lumpur and Terrace House, Coal Harbour in Vancouver. Most briefs come with an operator attached, or one being negotiated. We have worked alongside Four Seasons, St. Regis, The Luxury Collection, Mandarin Oriental and Nikki Beach, so the brand is built to pass operator review from the start. Before any strategy, we go to the place. Atelier Scout™ is that time on the ground, spent with a local guide. Atelier Atlas™ is the brand platform that follows, used for operator submission and for looking after the brand once the property opens.

Hotels and branded residences are now often the same project. The brand has to win the operator's approval and give buyers a reason to pay the premium, at the same time. That is the brief we are built for. We come in early, while positioning and naming still carry real financial weight, and we stay through operator submission, identity and the rules that keep the brand consistent after opening. The work covers new hotels and resorts, repositioning existing assets, branded residence launches, new hotel brands and large mixed-use destinations. Every brief is led by a partner from the first meeting to the last.