Creating an explosive dining brand

Brandteliers followed a step-by-step approach, beginning with extensive research into the brand, conducting workshops with clients, and surveying customers to identify existing brand assets, areas for improvement, and key associations. Using this information, we developed a new brand name (Berkan Steakhouse), brand positioning, customer journey, visual identity, tone of voice, brand personality, and brand environment design. We also created a brand character named Berkan the Bull to increase engagement opportunities. The brand identity included logo design, typography, colour palette, and imagery. Brandteliers collaborated with local printers to develop in-store signage for the store displays' interior and exterior. A comprehensive set of guidelines was created to ensure consistency and continuity throughout all Berkan Steakhouse implementations.

Berkan Steakhouse successfully rebranded its restaurant concept as a premium steakhouse dining destination, retaining its loyal customer base and expanding further into the market. The new visual identity created by Brandteliers fostered an emotional connection with existing and new customers. The media and audience warmly received the launch of Berkan Steakhouse, resulting in the brand's successful establishment. This has helped maintain and enhance the restaurant's 5-star ratings on TripAdvisor, thanks to positive feedback from online reviewers and in-person customers. The success of the new visual identity demonstrates how rebranding can increase retail sales and open new business opportunities. For instance, the client has launched Flying Bull, a customised catering service provided by Berkan Steakhouse, ready to serve events and backyards throughout the UAE.