Rebrand of a Congo Jewel

Maintaining guests' trust was a top priority for our client. Thus, the new brand needed to reflect the hotel's dedication to providing superior 5-star hospitality service with an emphasis on quality and reliability. We conducted a comprehensive audit and research phase to identify the hotel's strengths and unique selling points as a foundation for our strategy. Based on this analysis, we suggested a new brand identity that would provide clear direction for the hotel's future while remaining connected to its heritage. Our team developed a compelling story that formed the foundation for the proposed new Look & Feel. This brand identity was consistently applied across all hotel materials, creating a cohesive and memorable guest experience. Brandteliers oversaw the printing and production of all marketing and BTL materials to ensure the new brand's quality and consistency. This strategy enabled our client to launch a new brand identity that resonated with guests and showcased the hotel's dedication to exceptional service.

The hotel's new brand identity was launched successfully, seamlessly transitioning from Kempinski to an independent brand without any reservation cancellations during this period. The Fleuve Congo Hotel offers contemporary meeting spaces, stylish dining options, and a dedicated staff that consistently delivers exceptional service. This has helped the hotel maintain its status as the country's most renowned and reliable lodging option. The new brand identity has attracted both business and leisure travellers, keeping the hotel a popular choice in Kinshasa. The hotel's excellent service and meticulous attention to detail have made it a standout destination, providing guests with exceptional experiences. The project has been successful, positioning the hotel for future success with its new brand identity.