Defining an urban experience

To succeed in Dubai's competitive hospitality market, Grayton Hotel recognised the importance of establishing a clear and authentic brand identity. The branding exercise began with a focus on identifying key areas of differentiation, potential opportunities, and communication objectives. Grayton's vision centred on positioning the brand as one that catered to well-travelled families, forming the foundation of the entire brand universe. To reflect the hotel's unique boutique premium experience, we created handcrafted symbols and typography for both English and Arabic languages. We provided comprehensive assistance with the rollout of brand identity for the hotel's food and beverage establishments: CitrusO2, Bukhara, Zanzibar Lounge, and G&T Bar Launch. This enhanced the distinctiveness of each brand experience.

The Grayton Hotel Dubai successfully launched with a complete brand identity and brand guideline rollout. They are now welcoming visitors to celebrate the holy month of Ramadan. Our team played a crucial role in unleashing the brand's creativity by ensuring consistency across all touchpoints. We also generated buzz and conversation around the new hotel by engaging local influencers. Bukhara, CitrusO2, Zanzibar Lounge, and G&T Bar Launch have become key attractions within the urban district, drawing high foot traffic throughout the year.