Grayton's Food & Beverage Experiences Defined

By identifying their crucial differentiation points, we developed unique brand identities for Bukhara, CitrusO2, and G&T Bar. Bukhara was positioned as a fine-dining Indian restaurant, for which we created an Indian-inspired brand identity with handcrafted symbols and typography. For CitrusO2, an all-day dining restaurant with a trendy vibe, we designed a modern and enjoyable brand identity. G&T Bar, a sophisticated drinking spot, received a classic and elegant brand identity. Our branding guidelines ensured consistency across various touchpoints, such as brand creation and social media.

The Grayton Hotel successfully launched with each brand identity fully implemented. Our team ensured consistent branding across all touchpoints and engaged with the community to generate excitement and interest around the new hotel. The urban district now features several popular destinations, including Bukhara, CitrusO2, and G&T Bar, attracting visitors year-round. The hotel's distinctive boutique experience owes its success to its unique brand identities and branding guidelines. Brandteliers worked closely with the Grayton Hotel Marketing team and Blazon Hotels to establish these outlets as key attractions within the hotel that align with its overall vision.