Repositioning an iconic Jeddah destination

client

Elaf Group

sector

Hospitality

Location

Jeddah – Saudi Arabia

project Type

Rebranding

The Hotel Galleria, a luxurious 5-star hotel in Jeddah, Kingdom of Saudi Arabia, serves as the flagship hotel of the Elaf Group. Boasting a rich history and unique architecture inspired by 19th-century designs, the hotel is ideally located near high-end boutiques and business areas. The hotel's management team sought to refresh its brand identity and turned to Brandteliers for assistance. Our team of branding experts worked closely with them to develop a comprehensive brand strategy and design a fresh new logo that encapsulates the essence of the Hotel Galleria. We also developed marketing materials, including brochures, websites, and promotional items, to promote the new brand identity. The resulting visual assets beautifully represented the hotel's essence.

What we did

Brand Strategy / Tone of Voice / Brand Identity / Hotel Collaterals Roll-Out / Brand Guidelines

The project

Recent developments in the Kingdom of Saudi Arabia have opened up numerous opportunities for the tourism industry, highlighting the need for a strategic rebranding initiative. However, the saturated market has been further challenged by the Covid-19 pandemic, significantly affecting the hospitality sector. Establishing a distinctive brand identity was crucial, especially with big international competitors like Marriott nearby. The primary challenge was to preserve a homegrown brand while elevating it to appeal to a refined and high-class audience. With deep roots in Saudi Arabian culture, it was vital to maintain and highlight the unique and exclusive experiences offered to guests at the property.

The Results

Our team's unwavering dedication led to Hotel Galleria receiving numerous accolades and recognitions. The brand has earned several prestigious awards, such as the World Luxury Hotel Awards and the World Luxury Restaurant Awards, for being the Best Luxury Hotel in Jeddah, Saudi Arabia. The hotel's food and beverage services were also recognised with the 2020 HACCP Codex Alimentarius Certificate by the Luxury Lifestyle Awards. Additionally, the hotel received the Bronze Award for Best Visual Identity in the Hospitality & Travel Sector from the Transform Awards MEA. These accomplishments reflect our team's exceptional effort to elevate the Hotel Galleria brand.

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Brandteliers is a premier luxury branding agency committed to partnering with hotels throughout the region. We excel at putting destinations on the map by crafting immersive brand experiences. From in-depth insights, hotel branding, brand strategy, and trend analysis to the development and delivery of captivating brand narratives, we create spaces where guests long to stay.

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