Establishing an urban escape

Our team suggested the brand story "Urban Escape" to convey the idea of an oasis amid the urban neighbourhood of Barsha Heights. We explored various name options for the restaurant based on this brand positioning, taking inspiration from Mediterranean languages and terminology. We chose the name "Ostro," inspired by the warm southerly winds that drift across the Mediterranean Sea, creating an atmosphere that allows diners to escape the hustle and bustle of city life. Our creative team designed a brandmark inspired by footprints in the Mediterranean sand, whisked away by the winds, leaving a lasting impression. The circle in the brandmark represents the path to the Mediterranean oasis.

Brandteliers successfully achieved the desired objectives for Ostro. Our strategic approach and creative expression of the brand story enabled Ostro to stand out from its competitors and become an attractive destination for customers seeking Mediterranean cuisine. Our comprehensive branding services, including strategising, naming, creating a unique identity, and developing collaterals, as well as signage and digital experience solutions, empowered our clients with the tools needed to maximise growth in this highly competitive market. In conclusion, Brandteliers created a successful restaurant brand for Ostro that stands out in today's crowded restaurant industry landscape. Local media, bloggers, and influencers showed immediate interest in Ostro. The restaurant was praised by magazines such as WhatsOn and TimeOut for perfectly capturing the Mediterranean ambience. Regular visitors gave Ostro a perfect rating in online reviews, and it was also nominated for the best dining experience award at the WhatsOn awards.