Luxury loyalty program rebrand

The Ultratravel Collection team aimed to establish a consistent visual identity for their premium brand on a global scale. They recognised the importance of having brand guidelines to ensure their logo and branding were consistently applied across various platforms for partners and endorsements worldwide. As a part of the world's largest hotel brand alliance, they needed a rebrand that aligned with GHA’s core values. Leveraging our hospitality branding expertise, Brandteliers delivered a comprehensive rebrand for the Ultratravel Collection. We developed a strategic brand identity, tone of voice, and naming guidelines for the loyalty programme, differentiating it from its competition while aligning with GHA’s values. Our team also created brand campaigns for the European and North American markets.

The new brand identity created by Brandteliers for the Ultratravel Collection resonated immediately with its target audience – affluent travellers seeking unique, luxurious experiences. The guidelines we developed ensure consistent branding across all touchpoints, including collateral and campaign materials. The refreshed identity has enabled the Ultratravel Collection to stand out in a crowded market, helping it achieve its ambition of becoming a recognised name in the luxury travel sector. This rebranding project’s success highlights our expertise and experience in hospitality branding.