Creating Experiential Guests Timelines experiences

Brandteliers developed the brand story and identity called "A Timeless Sanctuary" for Vakkaru Maldives to reflect the brand's positioning platform. Understanding that the resort's target audience comprised guests seeking to reconnect with nature and enjoy mindful moments with family and loved ones, Brandteliers created names, brand identities, and appearances for seven different places in Vakkaru Maldives. These included Coconut Club, Cabana, Lagoon Bar, Merana, Parrotfish Club, Amaany, Isoletta, Onu, and the Vakkaru Reserve. The brand's visual identity remained natural and unpretentious, reflecting the uncomplicated and everlasting horizon of Maldivian tranquillity. It also incorporated a straightforward, modern line graphic hinting at timelessness and geography.

The creation of distinct stories for each of its outlets has helped Vakkaru Maldives stand out from its competitors by creating unique experiences that evoke emotions related to the location. By adhering to best practices for hospitality branding, Brandteliers crafted stories and visuals that perfectly aligned with the resort’s identity while maintaining separate identities. The successful launch of the resort was welcomed by media and celebrity guests, with features in magazines such as Forbes, Telegraph, Hello, Arabian Industry, and Hotelier Middle East. Vakkaru Maldives was recognised as a Favourite Romantic Getaway for International Hotels by Condé Nast Traveler Middle East Readers’ Choice Awards and won Hideaways magazine’s Newcomer of the Year award. With its unique story and positioning, Vakkaru Maldives has become part of the Global Hotel Alliance’s (GHA) award-winning DISCOVERY loyalty program under the curated “Ultratravel Collection,” featuring a premium brand of exceptional hotels and resorts worldwide.