Rebrand of a Congo Jewel

Our client prioritised maintaining guests' trust in the hotel. Therefore, the new brand had to reflect the hotel's commitment to providing top-notch 5-star hospitality service with a focus on quality and reliability. We conducted an extensive audit and research phase to identify the hotel's strengths and unique selling points as a step toward achieving our goal. Following this analysis, we proposed a new brand identity that would establish a strong sense of direction for the hotel's future while keeping it connected to its roots. Our team crafted a captivating story that formed the basis for the proposed new Look & Feel. This brand identity was consistently applied across all hotel materials, resulting in a unified and memorable guest experience. Brandteliers supervised the printing and production of all marketing and BTL materials to ensure the new brand's quality and consistency. This approach enabled our client to launch a new brand identity that resonated with their guests and demonstrated the hotel's dedication to exceptional service.

The hotel's new brand identity was launched successfully, seamlessly transitioning from Kempinski to an independent brand without any cancellations in reservations during this period. The Fleuve Congo Hotel offers contemporary meeting spaces, chic dining options, and a committed staff consistently delivering exceptional service. This has helped the hotel remain the country's most renowned and reliable lodging option. The new brand identity has attracted business and leisure travellers, maintaining the hotel's popularity in Kinshasa. The hotel's excellent service and attention to detail have made it a standout destination, providing guests with great experiences. The project has been successful, positioning the hotel for future success with its new brand identity.