Defining an urban experience

Grayton Hotel recognised the importance of establishing a clear and authentic brand identity to succeed in Dubai's competitive hospitality market. The branding exercise began with a focus on identifying key areas of differentiation, potential opportunities, and communication objectives. Grayton's vision revolved around positioning the brand as one that catered to well-travelled families, forming the foundation of the entire brand universe. To reflect the hotel's unique boutique premium experience, we created handcrafted symbols and typography for both English and Arabic languages. We provided complete assistance with the rollout of brand identity for the hotel's food and beverage establishments: CitrusO2, Bukhara, Zanzibar Lounge, and G&T Bar Launch. This enhanced the distinctiveness of each brand experience.

The Grayton Hotel Dubai launched with a complete brand identity and brand guideline rollout. They are now welcoming visitors to celebrate the holy month of Ramadan. Our team played a vital role in releasing the brand's creativity by ensuring that every touchpoint reflected consistency. We also generated attraction and conversation around the new hotel by engaging local influencers. Bukhara, CitrusO2, Zanzibar Lounge, and G&T Bar Launch have become main attractions within the urban district, attracting high foot traffic throughout the year.