Repositioning an iconic Jeddah destination

client

Elaf Group

sector

Hospitality

Location

Jeddah – Saudi Arabia

project Type

Rebranding

The Hotel Galleria is a luxurious 5-star hotel in Jeddah, Kingdom of Saudi Arabia, and the flagship hotel of the Elaf Group. With a rich history and unique architecture inspired by 19th-century designs, the hotel is conveniently located near high-end boutiques and business areas. The hotel's management team sought to refresh its brand identity and reached out to Brandteliers. Our team of branding experts collaborated closely with them to develop a comprehensive brand strategy and design a fresh new logo encapsulating the essence of the Hotel Galleria. We also created marketing materials such as brochures, websites, and promotional items to promote the new brand identity. The resulting visual assets beautifully represented the essence of the hotel.

What we did

Brand Strategy / Tone of Voice / Brand Identity / Hotel Collaterals Roll-Out / Brand Guidelines

The project

The recent changes in the Kingdom of Saudi Arabia have created numerous opportunities for the tourism industry and emphasized the importance of a deliberate rebranding initiative. However, the saturated market has been further affected by the Covid-19 pandemic, significantly impacting the hospitality sector. Establishing a distinctive brand identity was paramount, especially given the proximity of big international competitors like Marriott. The main challenge was to maintain a homegrown brand while elevating it to appeal to the most refined and high-class audience. With its deep roots in Saudi Arabian culture, it was essential to maintain and highlight the unique and exclusive experiences offered to visitors staying at the property.

The Results

Our team's unwavering dedication led to Hotel Galleria receiving numerous accolades and recognitions. The brand has received various prestigious awards, such as the World Luxury Hotel Awards and the World Luxury Restaurant Awards, for being the Best Luxury Hotel in Jeddah, Saudi Arabia. The hotel's food and beverage services were also recognised with the 2020 HACCP Codex Alimentarius Certificate by the Luxury Lifestyle Awards. Additionally, the hotel received the Bronze Award for Best Visual Identity in the Hospitality & Travel Sector from the Transform Awards MEA. These achievements reflect our team's exceptional effort to elevate the Hotel Galleria brand.

Next Project

Pre-opening the Azure Resort

Nikki Beach Resort – Porto Heli

Blazon Hotels. Carlton Hotels. Dusit Hotels & Resorts.

Albatros Cablogs Herrods Keyfair Mediabion Racity

Dusit Hotels & Resorts.

Elaf Group.

Global Hotel Alliance. Rotana Hospitality. Whitbread

Nikki Beach Resorts. Millennium Hotels & Resorts. Travco Group.

IHG Hotels & Resorts. Marriott International. Hilton Worldwide. Jumeirah Group. Rotana Hospitality. Kempinski Hotels

Brandteliers is a premier luxury branding agency committed to partnering with hotels throughout the region. We excel at putting destinations on the map by crafting immersive brand experiences. From in-depth insights, hotel branding, brand strategy, and trend analysis to the development and delivery of captivating brand narratives, we create spaces where guests long to stay.

Offices

Dubai • London

General

hello@brandteliers.com

New Business

enquiry@brandteliers.com