Luxury loyalty program rebrand

The Ultratravel Collection sought to establish a consistent global visual identity for its premium brand. Recognising the significance of uniform brand guidelines, they aimed to ensure their logo and branding were consistently applied across various platforms for partners and endorsements worldwide. As part of the world's largest hotel brand alliance, they needed a rebrand aligned with GHA's core values. Leveraging our expertise in hospitality branding, Brandteliers delivered a comprehensive rebrand for the Ultratravel Collection. We crafted a strategic brand identity, tone of voice, and naming guidelines for the loyalty program, setting it apart from competitors while aligning with GHA’s values. Our team also developed brand campaigns for the European and North American markets.

The new brand identity created by Brandteliers for the Ultratravel Collection resonated immediately with its target audience – wealthy travellers seeking unique, luxurious experiences. The guidelines we developed ensure consistent branding across all touchpoints, including collateral and campaign materials. The refreshed identity has enabled the Ultratravel Collection to stand out in a crowded market, helping it achieve its ambition of becoming a recognised name in the luxury travel sector. This rebranding project’s success is a testament to our knowledge and experience in hospitality branding.